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Gold award for NHSBSA’s inspiring communications

Pricing authority beats IKEA and Vodafone

July 19th 2021

Tagged: England Wales

By Ailsa Colquhoun

NHS Business Services Authority (NHSBSA) has won Gold for the Inspiring Communications Award at a virtual ceremony held by Inspiring Workplaces.

NHSBSA beat big-name companies such as IKEA (which won Bronze), and Vodafone and Visa which took joint Silver.

The Inspiring Workplaces Award recognises organisations that put their people at the heart of their business, and it covers Europe, Middle East and Asia (EMEA) with a separate award for North America.

Judges said they were impressed and inspired by the consistency of NHSBSA’s approach. They said: “It’s clear the ability to pivot and adapt to evolve to meet everyone’s needs was highly successful. This is the best-in-class example of communications in action.”

Mark Dibble, executive director of People and Corporate Services at NHSBSA said: “It’s such a great testament to all my colleagues who work really, really hard to keep everyone involved. We’re across all of England and it’s been a huge task. We did it pretty quickly and there was a lot of technology involved which is always a challenge. But like a lot of people, we rose to the challenge and did our very best. It’s brilliant news, we’re delighted.”

On presenting the award, CEO & Founder of Inspiring Workplaces Group, Matt Manners, said: “Personally I think comms was almost the most important piece of how we all reacted to the pandemic… giving people a voice, feeling empowered and the autonomy to do things…Comms people were forced to try new things and fast.”