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Recapturing prescription growth

How to defend your dispensary against internet sales

October 14th 2020

Tagged: Conference news

By Ailsa Colquhoun

In his 2020 annual conference presentation, Recapturing prescription growth in the dispensary, DDA Board member Mark Stone explained how to turn declining dispensing volumes into a 9.2 per cent average six-month growth.

In the presentation, Mr Stone, a pharmacist partner at Tamar Valley Health Practice, DDA Board member and East Cornwall PCN vice chair explained the practice’s strategy to halt an average 5 per cent loss in dispensary volumes following increased uptake of the Electronic Prescription Service (EPS) and COVID-19.

The practice’s plan combines four elements:

  • Enhancing easy access for patients to prescription services, including delivery service, expanded eligibility and prescription drop off points
  • Communications plan of dispensary services and benefits
  • Improvement of the practice prescribing system, including cessation of  automated third party prescribing requests
  • Communications plan for changes to practice prescription ordering process.

Explaining the practice’s rationale, Mr Stone said: “Declining dispensary volumes show that patients are choosing to go elsewhere; that you are not meeting their needs. You do need to take note and adjust. Get it right and you will see dispensing grow.”

View the presentation.

DDA posters to support patient communications are available online.